In the article he describes how new possibilities that exist for the creation and manipulation of content provide nuances between real and fake that we do not yet have good words for. He proposes the Greek word ‘ectypes’, meaning ‘a copy that has a special relationship with its source’. He considers the original source, the archetype, the authenticity of the production process and the end result, the artefact. Floridi’s prediction is that different forms of ectypes will emerge in the near future, which will mean even more nuances in the difference between fake and real. I think it will warp us into Baudrillard's hyperreality where the fake becomes more important than the real thing.
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Thanks for your thoughts. It made me think about professor Luciano Floridi's article: https://link.springer.com/article/10.1007/s13347-018-0325-3.
In the article he describes how new possibilities that exist for the creation and manipulation of content provide nuances between real and fake that we do not yet have good words for. He proposes the Greek word ‘ectypes’, meaning ‘a copy that has a special relationship with its source’. He considers the original source, the archetype, the authenticity of the production process and the end result, the artefact. Floridi’s prediction is that different forms of ectypes will emerge in the near future, which will mean even more nuances in the difference between fake and real. I think it will warp us into Baudrillard's hyperreality where the fake becomes more important than the real thing.
We discussed this thinking in depth in our book Real Fake: https://www.amazon.com/Real-Fake-Playing-Deepfakes-Metaverse-ebook/dp/B09GV4718D